Pat Law has been playing the game of digital andsocial advertising for almost 20 years. She's been a part of the furniture at Publicis, Leo Burnett, and Ogilvy, so long that she might have left an imprint on their office chairs.

She is the founder of GOODSTUPH, an 11-time Social Media Agency of the Year recipient. GOODSTUPH is a 150-human-2-dogs-1-cat social media agency headquartered in Singapore, with offices in Bangkok and Jakarta.

In 2017, she got invited to the Cannes Lions jury and nearly killed her liver at Gutter Bar. Thankfully, liver failure didn’t happen and she found herself chairing one of Singapore’s longest-running advertising award show - Hall of Fame, the year after.

Named one of Singapore’s Most Influential Creative Directors since 2017, and one of just two women to ever have been so named, she sometimes wonders if she was mistaken for a guy by the judges.

Outside the office, Pat is known for her philanthropy and advocacy, particularly with the LGBTQ+ community. Her agency is a 7-time sponsor of Pink Dot, Singapore’s annual event for LGBTQ+ rights. Pat is also a member of McKinsey’s The Alliance network - a global league of extraordinary LGBTQ+ leaders. It’s basically like Avengers, but with less spandex and more office attire.